Dale Fútbol is a community-driven small-sided soccer activation designed to celebrate culture, sport, and local pride. The program centers around fast-paced 3v3 and 5v5 street-style soccer, creating an energetic and accessible environment for players and spectators alike.

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The program is planned to activate Eastridge Center and César Chávez Plaza during the weeks leading up to the FIFA World Cup and throughout the tournament window. These activations aim to drive foot traffic, foster community pride, and position San Jose as a hub for soccer culture during a global moment.

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Beyond competition, Dale Fútbol promotes health, teamwork, and inclusion, while offering meaningful opportunities for brand partnerships, youth engagement, and city-supported programming. The activation is scalable—from single-day pop-ups to multi-location tournaments—and is well suited for district activations, cultural celebrations, and World Cup–aligned programming.